Food Truck Catering for Wedding: A Profitable Trend in 2024

Food Truck Weding

Love is in the air, and so are new business opportunities! Did you know that food truck catering for weddings is one of the hottest trend right now?

As more and more couples aim for unforgettable weddings, food truck catering has become an ideal way to personalize that special day. Food trucks are more than just a catering option; they perfectly blend with the modern wedding vibe. As they add a unique touch, is resonating with couples seeking something beyond the traditional. Moreover, in creating a harmonious environment, food trucks become the heartbeat of the occasion—a centerpiece, a conversation starter, and a unique point of difference that elevates the ordinary to the extraordinary.

Imagine being the talk of every wedding as guests savor your delectable dishes! Explore this exciting concept in our latest blog post and increase business opportunities by embracing this new trend. So, hurry up and take notes! Make your food truck catering business stand out from the competition.

Intresting facts about Wedding Industry and Catering

For food truck owners, wedding catering presents a lucrative business opportunity. By establishing relationships with wedding planning agencies, they can tap into this growing market and provide a memorable and enjoyable experience for couples and their guests.

According to some statistics:

Wedding Average Cost in United States from 2018 to 2023 according to the wedding planner Web Zola
  • The global wedding industry had a market size of $21.43 billion in 2022, while the US wedding industry had a market size of $1.49 billion in 2023.
  • The average wedding cost in the US was $28,000 in 2022. Aditionally, catering was one of the biggest expenses: 17% of the budget.
  • The average number of wedding guests in the US was 131 in 2022. 
  • As food truck catering has lower prices, it can save up to 50% on catering costs compared to traditional caterers.

So why not consider food truck catering for this special day? It’s a win-win situation for everyone involved.

Why are so popular the Food Truck Catering for Weddings?

Step into the food truck catering trend, currently making waves across the United States. According to The Knot’s 2022 Real Weddings Study, 5% of nearly 12,000 surveyed newlyweds opted for a food truck at their celebration. What propels this growing popularity? Let’s explore the overall perceived benefits of food truck catering among your future clients.

1. Vibrant Atmosphere and Stunning Photos

Turn ordinary wedding venues into lively spaces filled with character. Food trucks bring a burst of color, adding uniqueness to the celebration and providing excellent photo opportunities.

2. Versatility Tailored to Every Wedding Stage

Food trucks cater to every stage of the celebration, from cocktails to dinner, dessert, or late-night snacks.

3. Quality at a Reasonable Price

Food trucks are often more cost-effective than traditional catering, making them an attractive and budget-friendly choice for couples. While traditional catering can cost around $75 per person, food trucks typically range from $10-$20 per person.

4. Supporting Local Businesses

Choosing a food truck means supporting a local vendor and a small business. It’s a wonderful way to contribute to local community and celebrate the uniqueness of small business owners.

Ideal Audience for Food Truck Catering at Weddings

When it comes to food truck wedding catering, the target market is typically couples who are looking for a unique and memorable dining experience for their special day. Food trucks add a touch of personality and fun to the wedding, making them perfect for those who want to break away from traditional sit-down meals.

However, it’s important to note that food trucks might not be the best fit for couples who are seeking a more formal and upscale affair. Food trucks cater more to the hip, trendy, and unconventional crowd.

Therefore, when establishing networking with wedding planners, coordinators, and agencies in charge of social events, it is essential to ensure that your business is properly described. This way, you can focus on the clients that really fit with your culinary proposal and style. By providing the expected services, you will increase loyalty and gain a name among other catering providers.

Adapting your Food Truck to the Wedding Catering Concept

As a food truck owner, it’s crucial to strategically assess the numerous advantages of entering the wedding scene. However, it’s equally essential to consider the necessary adjustments for adapting your business strategy to this entirely new concept. Let’s delve into some crucial aspects to ponder:

Wedding Location:

The party venue is the stage for this culinary spectacle. Public spaces may require permits, and private properties need ample parking. Navigate city regulations and zoning restrictions to ensure that your truck can legally park at the wedding choosing location. Different cities and towns have different rules and restrictions for food trucks, such as parking permits, proximity limits, metered parking, fire hydrant access, etc.

Proximity to other eateries? Check. Adequate parking? Double-check.

Weather-Proof Your Food Truck:

While food trucks are the outdoor wedding dream, winter or unpredictable weather can throw a curveball. Thus, spring and summer weddings are prime time for this trend. But hey, if rain decides to make an appearance, fear not! Have a solid rain plan in place, including how close the trucks can get to the venue. Your culinary journey doesn’t stop for a little rain – it adapts!

Big Events Suitable Menus:

Create a menu that is suitable for big events but also easy to prepare and serve on a mobile platform. For example, you could offer appetizers like sliders or nachos that don’t require much cooking time or utensils; main courses like burgers or tacos that are simple but satisfying; sides like salads or fries that complement any dish; desserts like cupcakes or cookies that are sweet but not too heavy.

Dietary Restrictions in your Food Truck Catering:

Consider dietary needs when choosing a wedding catering menu. Due to specialized menus, chefs may face limitations. Prioritize offer both vegetarian and gluten-free options, guaranteeing a satisfying culinary experience for all.

Embrace technology for smooth and efficient operations:

Run your business with a Free POS System.
Find out how.

A smooth catering service can benefit from using technology such as POS systems. A POS system can help you take orders from customers quickly and accurately, accept various payment methods, issue receipts, and track sales. A POS system can also help you process online or pre-orders from the event host or guests, and sync them with your kitchen staff. Aditionally, it can help you monitor your stock levels, track your food costs, and reduce waste and spoilage by optimizing your portion sizes and expiration dates. Also, generate reports and insights on your sales, expenses, profits, customer feedback, etc.

Final Considerations

In summary, food truck catering for weddings is a thriving trend, offering a lucrative opportunity for food truck owners. With 5% of nearly 12,000 surveyed newlyweds choosing food trucks, the demand is evident. Establishing relationships with wedding planning agencies can tap into a market with a $21.43 billion global industry size. While food trucks save up to 50% on catering costs, it’s essential to recognize their suitability for hip, trendy, and unconventional weddings.

Entering the wedding catering scene as a food truck owner requires a comprehensive understanding of the market, client expectations, and efficient operational strategies. By doing so, you position your food truck as a sought-after choice. Provide an unforgettable culinary experience for couples and their guests on their special day.

Share the insights

Table of Contents

Read More

Subscribe Now

Get the latest insights and trends straight to your inbox.

    One thought on “Food Truck Catering for Wedding: A Profitable Trend in 2024

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Stay in the Know Subscribe Now

    Don’t miss our next insightful article or industry trend. Enter your email below to have new posts delivered straight to your inbox.

      Watch the Magic

      Request a Demo for free with an iPos Consultant​

      We will reach out within 24 hours to schedule the Demo.